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When Marketing makes you go bananas

Basic Bananas
Branthem Case Study

The Background

Belonging to BNI is like having dozens of people promoting your business, and in return you are promoting their businesses. They have over 200,000 members worldwide in what they call ‘chapters’. For us, we are a part of the Werribee chapter falling into the Melbourne and Melbourne West region. Last year this region held its first BNI Awards Breakfast. When we heard they were going to hold another event in 2018, we jumped at the chance as we knew that we could create something amazing for the conference, but that we would get some amazing visibility in front of hundreds of businesses. We approached the organisers and with a yes for us to create a demo for them, we knew we had to create something with wow factor.

The Project

Belonging to BNI is like having dozens of people promoting your business, and in return you are promoting their businesses. They have over 200,000 members worldwide in what they call ‘chapters’. For us, we are a part of the Werribee chapter falling into the Melbourne and Melbourne West region. Last year this region held its first BNI Awards Breakfast. When we heard they were going to hold another event in 2018, we jumped at the chance as we knew that we could create something amazing for the conference, but that we would get some amazing visibility in front of hundreds of businesses. We approached the organisers and with a yes for us to create a demo for them, we knew we had to create something with wow factor.

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BASIC BANANAS

"Let's Go!" © 2018 D.Menzel (Branthem) for Basic Bananas

The Result

At 7:10am after a few quiet words from the event MC, we took to the stage armed with adrenalin, and an unwavering commitment to raise the roof on this event. And, that is exactly what we did - the audience was in the palm of our hands - they giggled at the right moments, clinked their glasses with their forks when we prompted them to, and we got the huge applause which confirmed to us that the risk we took was worth it. With various references by key speakers throughout the event back to our performance, and incredible feedback, we knew that in just 4 mins, we had done something that had never been done before for BNI - we had just raised the bar.

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